![]() “For businesses to really future-proof themselves,” she says, “it’s going to be a requirement: have to reflect their consumer base.”ĭuring a panel at the Fast Company Innovation Festival on Tuesday, Sabin spoke with Fast Company senior editor Amy Farley about being a Black executive in the beauty industry and her current role leading a company that engages with Black consumers.īefore becoming CEO of Sundial, Sabin held positions at Clinique, Nars, Neutrogena, and L’Oreal haircare. ![]() Shoppers today respond to brands that are socially engaged-and whose leadership understands their concerns, says Cara Sabin, CEO of Sundial Brands, a leading maker of skincare products for Black consumers with a portfolio that includes SheaMoisture, Nubian Heritage, and Nyakio. ![]() It’s still a breeding ground for creativity and artistry, but it’s also more socially aware than ever before, thanks to consumers who are demanding more from the brands they know and love.
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